Award-winning Sales & Sales Management Training

Founded in 1977, The Brooks Group is an award-winning B2B sales training company focused on bringing practical, straightforward solutions to your sales force selection and training challenges.

The Brooks Group provides a suite of proven sales and sales management development programs, industry-leading reinforcement tools, and best-in-class sales hiring assessments.

Benefits Of Working With The Brooks Group

A Sales Process That’s Easy to Learn and Apply

A Sales Process That’s Easy to Learn and Apply

the IMPACT Selling® System is a 6-step selling process that will help your reps sell any product or service more effectively

Training That’s Tailored to Your Team

Training That’s Tailored to Your Team

Our Discover phase allows us to create training that your team will identify with and put into action right away

Hire and Keep Top Sales Performers

Hire and Keep Top Sales Performers

Scientifically validated, Whole Person assessments help you hire the best people and coach them to peak performance

Sustained Sales Performance

Sustained Sales Performance

Coaching and reinforcement programs solidify training and keep a high-performing sales culture alive in your organization

What Sets The Brooks Group Apart?

At The Brooks Group, we believe the best way to improve the symptoms you’re faced with today—and achieve sustainable sales performance improvement in the long-term—is to take an intentional, holistic approach.

We’re committed to helping your sales organization achieve success today, tomorrow, and into the future. To do that, we’ll partner with you to improve or develop your sales culture based on three proven pillars of success.

Three Pillars That Will Drive Top Performance In
Your Sales Organization

The Right Talent

The Right Talent

Define exactly what your positions need so you can hire the best—and make sure existing talent is in a role that maximizes their strengths.

Continuous Development

Continuous Development

Make training and development an ongoing process so that new behaviors and processes are ingrained in your culture.

Quality Sales Coaching

Quality Sales Coaching

Give sales managers the tools and strategies to reinforce new skills and deliver targeted coaching to each sales rep.

Client Testimonials

DXP Enterprises

An adaptable process and customizable content are keys to success for The Brooks Group’s value-based selling program. Is there another sales development company with the depth of tools and the experience to deliver? I doubt it.

Curt Tueffert, VP of Sales Development
DXP Enterprises

Motor Coach Industries

The Brooks Group understands what it takes to deliver long-term behavioral change at the sales and sales management level, and I highly recommend their services.

Patrick Scully, Executive Vice President
Motor Coach Industries

We’ve Helped These Clients And More Overcome
Sales Challenges

Our client's logos

The Brooks Group Serves These Industries And More

Awards

Our awards

Free Sales Effectiveness Resources

The Sales Training Buyer’s Interview Guide

Strategic Account Management How to Exponentially Improve Customer Loyalty and Drive Sales Revenue

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