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Sales and Service solutions that deliver transformational performance improvement

Imparta improves its clients’ business performance in the areas of Sales and Service, using highly practical and researched approaches and an integrated solution that goes well beyond simple training interventions. Imparta’s Capability Building® System combines assessment, training, coaching, application tools and impact measurement, using leading-edge technologies to create sustainable performance improvement.

With offices across Europe, the United States and Australia, Imparta has the capability to deliver worldwide programmes in multiple languages with local knowledge and experience. Delivery of the Virtual Sales Academy® to a global audience has positioned Imparta as a leading blended learning provider as well as a pioneer in the field of business simulations. Clients include Intel, Cisco, Telefónica, Canon, Lonza and WPP.


The Capability Building® System

Imparta understands the barriers to adopting new skills and behaviours, and we have invested significant time and resources in developing our Capability Building® System – a comprehensive, modular toolkit that transforms training into a programme for lasting performance improvement.

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Global coverage

Imparta has over 150 trainers and associate trainers around the world, and the capability to deliver international sales training through global roll-outs that are consistent yet sensitive to local issues. We also have an in-house translation team that uses state-of-the-art techniques to ensure high-quality translations at very competitive rates.

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Better methodologies

There’s no shortage of content in the worlds of sales and service, but much of it is too academic or hasn’t been updated in many years. Our methodologies are research-based, and we place great importance on their practical application in the real world. We also continuously improve them based on our experience in the field.

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More flexibility

We hear a lot of complaints about the inflexibility of training companies that are only able to offer one-size-fits-all solutions. Imparta, on the other hand, has a full complement of learning designers and subject matter experts. We customise or create programmes that are exactly what our clients need, with a minimum of extra cost.

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Better learning technology

Imparta’s learning technology provides the infrastructure for successful, embedded training. The technologies we offer include our i-Coach® learning platform, Virtual Sales Academy®, advanced computer-based simulations, CRM tools and a range of other vehicles for practice and application. We help people learn by doing and help them continue to learn back in the real world.

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Measured, sustainable results

Training without measurement is like flying a plane with your eyes closed – you have no way to track your progress along a given course, or to correct any deviations. We have a dedicated Client Impact Team who track, analyse and report the impact of our training activities at multiple levels, based on the Kirkpatrick Model.

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The personal touch

Imparta’s people are practitioners and business people first, rather than just trainers. Going the extra mile is part of our DNA, and we are completely committed to meeting your business objectives – in a way that is sophisticated and not a drain on your resources. We assign a Client Service Team to you and, since we keep our client numbers low in order to work closely with each of them, our senior managers are familiar with all of our clients’ needs.

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Top 20 lists

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